Sc. (Tech) Timo Laine is CIO-CRM at S-Group which is large Finnish retail cooperative organization. His responsible areas are IT services related to S-Group's loyalty program, marketing services, consumer and digital services, CRM and marketing analytics.

SOK Corporation comprises Suomen Osuuskauppojen Keskuskunta (SOK) and its subsidiaries. SOK is a central cooperative which produces expert and support services – such as chain management, product range, procurement and marketing services – for the cooperatives of S Group. SOK is also responsible for the strategic guidance of S Group and the development of the business chains. Through its subsidiaries, SOK engages in the travel and hospitality business in Finland, St. Petersburg and Estonia, as well as in supermarket trade in St. Petersburg and Estonia. In 2016, the turnover of SOK Corporation amounted to approximately EUR 7 billion, and it employed nearly 7,000 people.