Reto Blum, lic. iur., Entscheidungsarchitekt & Co-Founder der Human Decision Design GmbH, Buch Autor des Buches ”Es hat sich AUSVERKAUFT!”, kombiniert 19 Jahre Erfahrung in der Beratung von Unternehmen, Executives und Entscheidern mit seiner Expertise in angewandter Verhaltensökonomie. Seine Schwerpunkte sind Vertrieb, Marketing, Kommunikation, Product Management und Unternehmensentwicklung

We understand economics as the result of decisions made by all market players, and companies as the sum of all decisions made by their employees. Many of our decisions are demonstrably based on assumptions and opinions and often lead to poor results and failures. It is time to replace these decision patterns with facts and evidence. Behavioral economics provides us with both. We just have to use it. This is what we are fighting for!