Javier Magdalena Pinilla is acting as Automation, Simplification & Process Director at Telefónica. He is responsible of the automation program in Telefónica de España, capturing the value of the digitalization of processes and customer care areas. He is the leader of key transformational projects with a deep understanding of business needs being responsible of the process area and certification.

MBA and business degree with more than 20 years of experience in Telco with deep understanding of Business Strategy and Digital Transformation. Working primarily at the intersection of business and technology, unlocking the value of technology in the digital world. Solid background in technology, strategy and finance. Responsible of business units and transformational areas. Leader of high performer teams.

Javier has worked across a wide range of areas and geographies with accountability on growth and efficiency initiatives, operating models and strategic transformational programs.

Telefónica is today one of the largest telecommunications companies in the world in terms of market capitalisation and number of customers. We have the best infrastructure, as well as an innovative range of digital and data services; therefore, we are favorably positioned to meet the needs of our customers and capture growth in new businesses. We are sensitive to the new challenges demanded by society today and, therefore, we provide the means to facilitate communication between people, providing them with the most secure and cutting-edge technology. Our vision is focused on technology making people's lives easier and our aim is to promote progress in that direction, so that technology can make a positive impact on the world both socially and environmentally, and, ultimately, so as to provide value and trust in an ever-changing and accelerating world. Digital life is life itself, and technology is an essential part of being human. We want to create, protect and boost connections in life so people can choose a world of unlimited possibilities. We want to be a company in which our clients, employees, suppliers, shareholders, and society in general can trust. In order to achieve this, we communicate our strategy, business model and most relevant data to our stakeholders in a clear and transparent manner, so as to show the company's ability to create value.